Growth Series BLOG

Its a Premium BLOG template and it contains Instagram Feed, Twitter Feed, Subscription Form, Blog Search, Image CTA, Topic filter and Recent Post.

All Posts

4 eCommerce Sales Funnel Examples To Boost Conversions

It's hard to envision day-to-day existence without an eCommerce business. We order food, clothes, cosmetics, furniture; we enroll for classes and other internet-based activities like online educational courses; we download e-books, music, and films; thus considerably more. The eCommerce sector has flourished and is setting down deep roots.

Now let us assume that you have just set up a wonderful eCommerce store.  You've chosen trendy products, got an incredible and aesthetic website made, and are highly confident to receive a great number of deals and conversions. 

Yet, up to this point, you are not satisfied with the response of your audience. This makes you wonder - Am I missing something? 


A fair understanding of how a sales funnel works and how it can boost your online business is what you need.

But before we come to that, What exactly is a Sales funnel? 

Considering you are a customer, a sales funnel is your journey from the moment you came across the product for the first time to the point where you finally purchased it. 

From a marketer’s point of view, a traditional sales funnel consists of awareness, consideration, conversion, and loyalty. Even though these aspects are of high value, better strategies are needed for online stores. 

Here are a few things to consider-


While awareness is important because if there isn’t anyone at the top of the funnel or there are no targets - who would you convert? This is going to result in no sales.

Simply, people coming to your online store without real intention to buy anything increases traffic but does no good to anyone.  So how do you get more relevant people on your website? There are two strategies : 

  1. Show sponsored products via Google Smart Shopping campaign. The following can be done by rewording the products to include important attributes like color, gender, etc. 
  2. Enable products on Google merchant center which will directly link people to your website through free clicks.
  3. You can find more strategies for increasing relevance here 

Now that you have attracted a relevant audience to your website, how do you plan to make them stay? This is where the role of engagement comes in. 

Make your relevant traffic engage through these 5 simple strategies : 

  1. Engage people looking for your brand or products through brand search and smart shopping campaigns like Best Solar Lighting did.

    3 (1)
  2. Engage homepage visitors using Smart Display campaigns.
  3. Engage category page visitors using videos of top products on YouTube. 
  4. Engage people who have viewed products but not purchased can be engaged through retargeting campaigns as explained in this guide.
  5. Engage cart abandoners with offers through push notifications and email marketing.


After getting relevant traffic and engaging with your audience you might notice that a couple of them still manage to drop out. 

A customer-friendly website with high speed and lesser distractions makes sure that such instances do not take place. What we mean when we say customer-friendly is to use and reduce features and pages that might or might not suit your audience for example using optimized product descriptions  

No guest checkout page, additional COD and Shipping charges, too many extra links on the checkout page and too many CTA buttons like Check availability at the store can lead to an increased number of dropouts. 
You can find the best practices for your eCommerce website here


Providing a good customer experience to the buyer isn’t enough but becoming profitable by cross-selling those customers and selling higher-value products on a repeated basis. You can boost your eCommerce sales by just targeting your existing customers and keeping them up to date with your new arrivals. This can be done by engaging the customers by making them a part of your campaign like Bunaai did here.

In a Nutshell

In order to boost your eCommerce sale, you need to ensure you have the right efficiency, the right mix of channels, a Diversified budget, Optimum Budget spilt between prospect and retargeting, brand recognition value, and influencer programs.

Good luck on your journey to ace your eCommerce business with increased conversions!

Request a quote totally free.

About Us Nemo nibh, condimentum autem ligula ultricies, velit, sociosqu eos voluptatibus modi, porttitor natoque proin proident! Facilisis dapibus convallis

Fill out the form below, we will get back you soon.


Related Posts

Tips to automate your paid ads with Adyogi.

Today’s world is all about automation and nothing much depends on manual work. The same is with marketing. Inorder to increase sales and productivity in this fast moving pace marketing automation is all that is required. Marketing automation is a software that uses predefined rules to perform routine tasks automatically. This evolving technology helps us to track leads or even increase conversions. The features available in the software makes day to day tactical work much easier. Automated marketing can boost up sales by 14.5% and has become an integral part of digital marketing strategies. It can improve productivity, save time, and personalize customer experience at reduced costs by eliminating the need for various resources.

Best Ad Creative Strategies for Apparel Brands

In the world of increasingly savvy shoppers, it is important for fashion brands to stand out from the crowd and make actual conversions from social media ads.

10 ways to scale eCommerce apparel brands in 2022

Fashion is the fastest growing industry with new trends emerging every now and then. Apparel is said to be the largest fashion e-commerce industry with an estimated revenue of 50 lac crore globally. In such a growing market, sustainability is also very essential. And sustainability can only be achieved with the right strategies that will take ahead your brand in this competitive market. When we talk about the "strategies'', we cover multiple dimensions like product-related issues such as quality, output, cost, and management problems. Issues related to promotions in order to capture the right audience by strategically targeting audiences based on their behaviors. Shipping related issues from breakage, misplaced parcel, wrong address, RTO, etc., In this blog, we will help you overcome most of these pain pointers with the help of the top 10 strategies to scale apparel brands in 2022