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What is DTC marketing? In today's open, digital marketplace, eCommerce players would rather thrive than live near a competing product on a retailer's cluttered shelf. As a result, Direct-to-consumer (DTC) marketing was created. Due to its popularity, DTC marketing is a great way for eCommerce brands to communicate with their consumers directly.
The first and foremost step for a successful marketing campaign is to spread awareness about your brand so as to generate as many leads as possible. Generating leads is essential to increased sales.
Setting up an ecommerce site is a challenging job, as you must check, cross-check, and test numerous items to ensure that your customers are provided with quality user experience. You must set up all of these things to make the most efficient online store possible, from an easily accessible website, fast checkout module. If you don't, you may end up with broken links, unfinished product page content, or a difficult-to-use checkout process.
Festive season is just around the corner and it is undoubtedly the best time for your e-commerce brand to scale and get best returns. But how?
It is no secret that Meta tools - Instagram, WhatsApp, and Facebook are the biggest social media platforms comprising a huge user-base.
YouTube is the second greatest search engine after Google. Youtube has grown over the years and has become the most effective and economical advertising platform. Video ads have become increasingly important in online marketing, and investing in quality online video advertisements will deliver more results for any E-commerce brand. Companies are going to spend over 5.5 billion on advertising on Youtube in 2020.
India is the land of Festivals - Holi, Eid, Onam, Dussehra, Diwali, Christmas, and the list goes on. The cultural energy in the air and the excitement in the hearts of consumers make the festive period the best time for e-commerce brands to scale their businesses rapidly.